We’re humans, which means we’re not perfect, but we strive to be the best that we can be. We operate with a culture of inclusivity, transparency, and optimism, and we treat our people and our communities with humility and respect, all of the time. Our openness and bottomless curiosity allows us to learn from one another and we’re all better for it. Our differences and diverse backgrounds are our superpowers, which is why we don’t tolerate racism, sexism, or any other discriminatory ism.* Needless to say, assholes need not apply.

There is always a way and our willingness to challenge each other, and the status quo, is done with a sense of urgency. We take pride in doing things differently and believe mistakes are lessons, not losses. We eat yesterday’s success for breakfast and are always open to trying something new, learning and improving on what and how we do things, while still respecting and valuing each other’s POV’s. Diversity of thought is what drives us forward. None of us turn down a healthy debate, even when we agree to disagree.

Our shared passion makes us trust one another to work toward our common goals. We run on this collective passion and determination to not only get sh*t done but to win while we’re at it. We would’ve never known success if it weren’t for collaboration, communication, and accountability. Those three big words leave plenty of room for a shorter, but perhaps even more important, one: fun! (We have lots of it.) After all, we sell coconuts.

We’re like Jenny from the block, we know where we came from. We wouldn’t be here if it wasn’t for the planet (duh), its natural resources, and the farming communities from where we get our ingredients. We’re committed to protecting, uplifting, and empowering the sourcing communities we rely on, and our community at large.